At G2E in Las Vegas Raving consulting made a video with our very own Tami Jones.
At G2E in Las Vegas Raving consulting made a video with our very own Tami Jones.
July 24-26, 2012!
Marketing insiders know that Casino Marketing is a hard-hitting, straight-talking, no-holds-barred senior-level conference that addresses marketing challenges across all facets of the gaming industry, including commercial casinos, tribal casinos and racetrack casinos – virtually any gaming venue around the world.
More than 100 different gaming operators and other companies involved in the gaming industry attended the 2011 event, and they came from throughout North America – and beyond. Many companies sent their entire marketing and promotions teams, so they know the value of this unique event!
July 23-24, 2012!
In 2012 the Casino Marketing Conference is offering the popular program Drive Revenue and Grow Business: An Advanced Sales Model for Your Host Department. This one and a half-day program will run on July 23rd and 24th; separate registration is required.
If you are a senior host and player development specialist, General Manager, Player Development Senior Executive, or Marketing Director, you want to attend this program that will focus on:
• Developing and segmenting qualified sales leads from your database
• Creating compensation and specialization in a new player development model
• Managing reinvestment properly and measuring the sale
• Understanding the true value of a player through mathematics
• Acquiring the skills to complete the sales cycle
This is the advanced training you have been looking for! The program delves deep into sales skills, database management, analytics and the math of player value. This isn’t theory and a whole lotta talk — these are takeaway tools you can apply as soon as you return to your property. This is the 21st century groundwork you need to create an advanced host department.
To learn more about this conference or to register click Here.
From our friend Dennis Conrad…
There is only ONE competition in the gaming industry that truly acknowledges the very best casino marketing teams. Those teams that planned BIG. Those teams that drove additional visits, incremental revenue, and gained qualified players.
Is this your team? Share your success with your peers — the international gaming industry. What could be a better benchmark or motivator?
April 30th is the due date for your submissions for the 2012 Romero Awards Competition. We’ve made it even easier this year; the process is all online.
So, here’s the deal. Most of you are familiar with the process of submitting for the Romero Awards. However, if you have never entered this prestigious competition before, and you know you have done impressive work around your casino marketing this past year, then I want to challenge you to take the time to share your marketing success with your peers.
Our eight years of award winners tell us that taking home a Romero Award is about pride and dreams coming true — this is the climax for casino marketers at properties large and small across the world. It is about competing with the very best, the most dedicated casino marketers. Previous award winners stand tall among their peers.
Pick your best promotion(s) or event(s). Bring them to life on the online entry form . Comply with every word of instruction.
Please note, for 2012, we’ve also updated a few of the categories to better reflect current casino marketing vehicles:
• Direct Mail Marketing (single or campaign)
• Community Relations (charity, cooperative business programs)
• Casino Floor Promotion
• VIP Promotion (for top-rated players)
• Online Marketing (website and social media)
• Electronic Marketing (Email and Mobile)
Here are the key points you need to know:
• Your submissions are due no later than April 30, 2012. Enter as many categories as you wish. No more than three nominations per category, please.
• The awards ceremony takes place during the 2012 Casino Marketing Conference at Paris Las Vegas. Specifically, competitors will be honored at a VIP breakfast on the morning of Thursday, July 26. You will be notified if you have won a Romero about a month before. All casinos who submit can send a representative as our guest to the awards breakfast.
The 2012 Casino Marketing Conference, home of the Romero Awards, returns July 24-26 to Paris Las Vegas, and will again be produced by Raving Consulting Company for BNP Media.
Will I see you there? Are you ready to go shoulder to shoulder with some of the best casino marketing pros in the world? I hope so.
President and Chief Strategist
Raving Consulting Company
Direct-mail is one of the most powerful marketing tools a casino has! Getting the highest direct mail response should be the goal but there is usually a lot of pressure to keep the costs down. These can be conflicting goals. If we don’t get our mailer opened and read we will get a poor response rate so let’s focus on getting customers to open our direct mail today.
Here are a few tricks to get your mail opened.
There is a reason why every band does their “last tour” every few years. It creates shock to their fans and creates deep interest in the event. Find something spectacular about your event worth creating some drama about like “biggest jackpot ever” or this is a very rare event or last of it’s kind.
Curiosity is a powerful tool. If you use some lead-in text on the address side of your mailer (the primary side they see), you can tap into their curiosity and get your mailer opened. Try a snipe like “You’ll never guess who is coming” but make them open the mailer to find out. Your mailer open rate will increase incredibly. They could guess, but its more natural to open the mailer and see the answer. It is a similar technique as a scratch-off for getting your piece opened.
If you design your scratch off with a compelling offer and easy to understand design they work very well. You can create a nice scratch-off on the outside and have them check the inside of the piece to see what they have won. You can create scratch-offs with variable numbers too so make a game of your mailer and it will have a much higher open and interaction rate than the rest of the mail that day.
Any box place inside your customers mailbox is the most important thing in the mailbox. If we are talking strictly open-rates than there is no higher interaction rate than a box mailing. Higher open rates translate into higher response rates. You should definitely do some box mailings throughout the year and compare the post forma math to your other mailers. You will be very pleasantly surprised by the increased response which can more than justify the additional expense.
The difference between direct marketing and junk mail is if you’re sending relevant offers to someone about what they like or want. If you send a country and western invitation to a rock ‘n roll person you are pushing that client away with things they don’t want (aka junk mail).
You want to be a property that has the things they like so you are their favorite place to go. Code your database well so you can personalize relevant offers to the right person and you’ll always get your mailers opened and higher response rate too.
Fellow ravers and NIGA attendees, you’re invited to the Raving Insider Party! Tuesday, April 3 from 9pm to midnight. At the Rock Bottom Restaurant & Brewery, San Diego, in the Gaslamp.
401 G Street, 4th Street Entrance
Enjoy a night infused with Cocktails, Cigars & cool conversation!
Contact CSG Direct Inc. For media inquiries:
-CSG Direct Mail joins forces with Raving Consulting to create the most comprehensive set of robust full service casino direct marketing solutions to the casino gaming market.
CSG Direct specializes in casino direct marketing for clients such as Silver Legacy, MGM, Harrah’s Entertainment, Tropicana Entertainment, Atlantis Hotel Casino, Peppermill, Eldorado, Stations Casino and many others in the gaming industry.
CSG Direct is known for innovations in casino marketing and creating the Greatest Value in casino direct mail. As direct mail trainers and mailroom managers they live and breathe direct mailing and variable data printing strategy and results.
CSG Direct has a long history of innovating the direct mail marketing industry:
• America’s 1st Live Direct Mailing Job Tracking System -1999
• America’s 1st public bulk US Mail Tracking System -2008
• iTunes Store 1st iPhone Direct Mail app -2010 (Track all of your Direct Mail Projects)
• Over 25 USPS MQC Certified Employees working on all aspects of your projects
• Over 2 decades in personalized variable data digital printing and more
Also with the opening of a Las Vegas Direct Mail offices CSG Direct is more than excited to offer its services to the Las Vegas entertainment industry and their interests. CSG has also joined the Las Vegas Chamber of Commerce and supports the Las Vegas business community. In partner with Raving it will be a pleasure to help gaming companies worldwide in strategically improving their marketing, service and operations.
Raving Consulting is a full-service gaming resource for marketing, slots, tables, database, player development, management and hosts. When you get right down to it, it’s the role of your hosts; ambassadors and players club staff to drive business through sales! I’m not sure why so many people are so quick to say, “I am not a sales person. I am not in sales. I am in marketing. I am in service. I am in management. I am a casino host.” If you work in a casino, then you are in sales, folks; your job is business development, especially if you are a host.
Direct Mailing Innovations and the best Variable Data Printing from CSG Direct Mail as well as Technologies and Experience from Raving Consulting will get you Better Results Fast.
“There are a lot of direct mail companies out there and everyone talks a good talk. We know that our gaming clients need this critical resource to execute their direct mail campaigns. We believe we have found the right partners in Michael Hemphill and his team at CSG Direct Mail. What’s unique about CSG, and especially boy “technical wonder” Michael, is that they are always looking for the latest tools to keep their clients at their most effective. They are not only a partner of Raving’s, we have been their client as well. We look to our partnership with the CSG Team – and sharing them as a strategic resource with our customers.” -Dennis Conrad, President and Chief Strategist, Raving Consulting Company
A little background on the Casino Marketing Conference and Raving Consulting. Raving Consulting Company is a casino marketing company that offers resources to the gaming industry. Furthermore Raving offers casino executives and gaming vendors a wide variety of solution services, training and publications. Areas of expertise include strategic marketing planning; guest service, host and player development sales skills and training; advertising and media partnerships, etc. Raving also conducts conferences and custom training seminars like the Casino Marketing Conference for gaming executives throughout the year.
This years Casino Marketing Conference will help define current thinking about the optimal ways to reach existing and potential customers. Vendors from all over are here to show their unique ways of attracting customers. With gaming now a mature industry in many markets, it has become a mission to understand the casino customer base.
We have never been more excited to show off our talents! While attendees scour the ballroom we would like to make it known that they can win great prizes just for vising the CSG Direct Mail booth! The day is not yet over and we have already given out over $25,000 in certificates towards a direct mail project with us! The prizes include: $500 to $1000 toward your next mailing, mouse pads, pens, gonnahappen.com mugs, bonus bucks for gonnahappen.com and the chance to get a free iPad2!
Let it be known that we live and breathe direct mail strategy, digital printing and results! You are at this Casino Marketing Conference today because you need results! You will get your greatest results right here with us! If you have the project then we have the testimonials, the skills, and the experience to make it successful.
So Let’s do your next Direct Mailing Together!