NEW “Intelligent Mail Barcodes” mandatory in January

The US Postal Service brings new innovations to YOUR programs

When I first started in the direct mail business I was a mailing equipment installer and trainer.  I remember clearly the day ‘Zippy the postal carrier’ was retired and the first Postnet Barcode was put into use.  It was a corner-stone of my career at that time.  It seems goofy now.

Of course this was a long time ago and at the time Zippy (derived from ZIP-codes) was a big move for the Postal Service.  It was an even bigger step for mankind to move past him and start using barcodes and optical character recognition, which we did in the early 90’s.

NEW “Intelligent Mail Barcodes” mandatory in January

Starting in January 2013, postage rates climb dramatically if you are not using new intelligent barcodes. Well, ‘mandatory’ is the negative part, but this is a new dynamic service and there is no turning back. Honestly, it’s about time.  These barcodes are an upgrade to your direct mail program that is costing you absolutely nothing.

What ‘mandatory’ really means is that in 2013 The US Postal Service is eliminating older technology permanently and implementing the new barcodes going forward. You will be getting all kinds of free new options you would have normally paid good money for.  I can’t wait for you to see what these new barcodes can do.

The New Intelligent Barcode and older Postnet barcode being retired in 2013:

Intelligent Mail Barcodes
How does this apply to you?

An average of 80% of all casino room nights and gaming revenue is achieved through response to your direct mail.  Your team can win big if they keep up with the changes and advances from the US Postal Service.  There is a lot of strategy, profits and savings in the nooks and crannies of direct mail that you might not notice at first glance.  Let’s talk about the opportunities ‘required’ in January of 2013

The added “intelligence” in the new postal barcodes has many cool features built in that you normally had to pay for.  Services you wanted in the past are now included free.  US Mail tracking, deeper postage discounts & address correction services are all very powerful free add-ons that you will want to leverage.  Starting in January those are all free if you know how to tap into them .

The New Barcodes include popular USPS Confirm Services, USPS Address Correction Services free as well as room for custom extra tools we can build for you to meet special needs as well.

REMEMBER, starting in January 2013, if you do not use these your postage rates will go through the roof.  Don’t leave this one in your vendors’ hands.  Many large and small printers all over the country are still struggling to utilize these and it will cost YOU big if they can’t.

OK, Cool.  New Features, Mandatory in January, Got it!

You see, ‘the Check’ really is in the mail. Keep your eyes on the finer details of your mailing programs so you can make big money and save big money too.

Direct Mail App USPS Confirm Report

113 million Confirm scans in our Direct Mail Smartphone apps

The US Postal Service reports that CSG Direct Mail has mailed 29 million pieces of mail since March 20, 2011 resulting in 113 million scans from USPS Confirm. This has created one of the largest US Postal Service oriented data collections by a private party in US History completed by CSG Direct Mail.

This data is available live in our CSG Direct Mail app and segregated down to individual mailings by individual customers and you can look up each piece by customer account (or player id)#.

A great free service from CSG Direct Mail for our direct mail marketing customers.

Find the CSG Direct Mail app in the iTunes Store.
Also available as a mobile site for Android and other smartphones.

USPS Confirm is a trademark of the US Postal Service.

Direct Mail App USPS Confirm Report

113 million Confirm scans in our Direct Mail Smartphone apps

The US Postal Service reports that CSG Direct Mail has mailed 29 million pieces of mail since March 20, 2011 resulting in 113 million scans from USPS Confirm. This has created one of the largest US Postal Service oriented data collections by a private party in US History completed by CSG Direct Mail.

This data is available live in our CSG Direct Mail app and segregated down to individual mailings by individual customers and you can look up each piece by customer account (or player id)#.

A great free service from CSG Direct Mail for our direct mail marketing customers.

Find the CSG Direct Mail app in the iTunes Store.
Also available as a mobile site for Android and other smartphones.

USPS Confirm is a trademark of the US Postal Service.

New Intelligent Mail Barcode Requirements

Direct Mailing ManThe US Postal Service has come down with some new deadlines for full implementation of Intelligent Mail Barcodes (IMB).

Full Text Here: http://csgurl.com/IMB_Requirements

They seem to be putting a huge emphasis on packages, however mailpieces references are sprinkled into all the text as well.

” On January 7, 2013, the Postal Service finalizes the implementation of this final rule by requiring an Intelligent Mail package barcode (IMpb) for all commercial mailpieces that include a tracking or extra service barcode …” seems to refer to all customers using 2 barcodes currently which apply to people using postnet barcodes and planet codes combined. (quit laughing, some people still do this, lol)

We of course have been using these barcodes and developing  new programs around these new barcodes since 2008. It’s nice to see that they are finally asking the rest of the country to step up the plate or get out of the game.

The first deadline is January 2012 with some limited flexibility until July 2012, Then again January 2013 with flexibility until July 2013.  A weak roll-out but they are going to get to embrace their cool new features even if they have to drag all the rest of the public forward.

Lower Postage Rates for Full Service Intelligent Mail Option

The Intelligent Mail Barcode is a 65-bar code for use on mail in the United States. The term “Intelligent Mail” refers to services offered by the United States Postal Service for domestic mail delivery. IM is intended to provide greater information and functionality than its predecessors POSTNET and PLANET. The Postal Service was going to require use of the Intelligent Mail barcode to qualify for automation prices beginning May 2011.

Some of the benefits for Full Service Intelligent Mail barcodes include: Better visibility into the mailstream, Ability to track individual pieces, handling units and containers, Receive information about mail preparation and address quality, Determine when a mailing was inducted to the postal system, Address correction services, if requested Mail induction (start-the-clock) information and Optional Confirm Service.

Mail pieces prepared in accordance with full-service requirements are eligible for the applicable discount. Full-service discounts are summarized as follows:
• First-Class Mail Letters, Cards, and Flats: Subtract $0.003 for each automation piece that meets the requirements of the full-service Intelligent Mail option.
• Standard Mail Regular and Nonprofit Letters: Subtract $0.001 for each letter that meets the requirements of the full-service Intelligent Mail option.
• Standard Mail Regular and Nonprofit Flats: Subtract $0.001 for each flat that meets the requirements of the full-service Intelligent Mail option (not available for saturation).
• Periodicals Letters and Flats: Subtract $0.001 for each addressed piece that meets the requirements of the full-service Intelligent Mail option.
• Bound Printed Matter (BPM) Flats: Subtract $0.001 for each flat that meets the requirements of the full- service Intelligent Mail option.