Casino Triggered Automated Marketing

Everyone in the casino industry has struggled with new player signup bounceback mailers.

  • Can we send them something to bring them back?
  • How soon do we send them something?
  • How many man-hours can we spend on this each week?

Everyone wants to mail them daily but doing so is a distraction for your marketing department when you are short-staffed and have 1000 other things to get done.  So most casinos try and make sure they send them every 2 weeks or monthly.

Sadly, many casinos don’t mail them at all and lose the “Welcome to our Party” opportunity.

This is where Marketing Automation comes in

You can call it “Triggered Mail” or “Timed Mailings” but what were talking about is putting your new player welcome mailings on cruise control while still offering the same level of personalization and more.

We setup a small data transfer every morning from your player database to our data center and your personalized direct mail art merges with your data and prints automatically on one of our 9 Digital Presses.  We then cut, fold, insert and apply postage and your new member mailers go out every single day.

You also receive an email summary each morning via email of how many pieces were mailed with an opportunity to review the variables used in your mailer.  Records are cleaned and compared to the US Postal Service for accuracy as well as to make them look better in your mailer.

This is an easy service to setup and you can focus your time and energy on your more complex promotions where you need to be focused.

Once you have New Members automated, think of all the other “holes” in a marketing program we can automate.  Our automation works great for:

  • New Members
  • Birthdays
  • Inactives breaking trip frequency
  • Increased or declining play offers
  • Much Much More…

Letters, Postcards and Emails

We offer 4 different automation mailer sizes:

  • 6×9 Full Color Variable 4/4 Postcards
  • 6×11 Full Color Variable 4/4 Postcards
  • 8.5×11 Full Color Variable 4/0 Letters and Envelopes
  • 8.5×14 Full Color Variable 4/0 Letters and Envelopes

We offer email triggered marketing as an add-on to any one of these too.

Variable Print, Variable Offers, Variable Images, Variable Envelopes

Nobody out-variables CSG Direct so we make this VERY EASY to be VERY Personalized.  If you have 4 letters for 4 tiers or different offers for non-locals vs locals… We build that in.

If you want Blackjack players to receive blackjack images and Keno people to get pictures of Keno, slots, etc..  We build that in.  At only $485 1-time setup this is maybe the biggest no-brainer in casino marketing.

Personalized Envelopes???  That’s impossible!  Right?

Something truly unique that our programs offer is full-color variable envelopes. This means we print your letterhead and envelopes on the fly with your offers and you can do variable tag lines and variable images, return addresses and more in the same program.

Do you want a picture of your players club card with their names on it on the front of an envelope in daily mailings of 1 piece to 500?  That’s what people come to CSG Direct Mail for…  The Good Stuff, Cheap.

All kinds of great casino services and innovations are coming out of Nevada from CSG Direct Mail. We are the Largest Digital Printer in Nevada with a reputation for better results.

Reach out to us and tell us about your new member mailers.  We’ll automate them!

Las Vegas Casino Marketing Conference Update

Casino Marketing ConferenceAs we get closer to the July24-26th Casino Marketing Conference being held at the Paris Las Vegas Hotel Casino there is lots of new information I want to share. This is a unique event and casinos from all over the country are registered to be at this popular event.

If you haven’t yet registered yet, you can do so HERE.

BEFORE THE EVENT:

Raving Consulting is hosting a 3 day educational program:
2012 Host Development / Casino Marketing Conference
Monday, July 23, 2012 – Thursday, July 26, 2012

These Host conferences are powerful and there is no better way to rejuvenate your hosts and help them maximize the guest experience. This should be mandatory training.

DURING THE EVENT:

The CSG Direct Mail Team is giving away free data-capturing mobile websites (email and cell) to the first 50 people that come by the booth. You can collect customer email address and cell phone numbers (with playerIDs) FREE and take advantage of the lower postage rates from the US Postal Service at the same time.

These are popular, powerful and easy to use.
Stop by the CSG Direct Mail Booth for details.

WEDNESDAY NIGHT:

Well this is Las Vegas so there is never a dull moment, this event is no different. There are at least 2 main events after the show on Wednesday night the 25th. There are 2 events you get to choose from because they are held at roughly the same time. These are brought to you by Raving Consulting and the Casino Direct Marketing Association.

Casino DMA Event – The Casino DMA is hosting a party at Napoleon’s Piano Bar at Paris Las Vegas. This is the same casino as the event so it is real easy to find. These events are a great place to meet other casino executives, socialize and make long term friends in the gaming industry.  In this industry you can use all the contacts you can get.  This is a great event that is planning a few surprises.

Raving Consulting Event – Never to be outdone, Raving Consulting with Dennis Conrad, All Star Incentive Marketing and Raving Contests powered by SportGame.

Leave it to Dennis to create a seriously funky and nothing-else-like-it event for our best clients on Wednesday evening during Casino Marketing.

They’re piling into a 56 person bus at 6:30 pm for Dennis’ Inside Las Vegas Marketing Tour and Scavenger Hunt. We’ll break into teams and explore the “marketing” underbelly of downtown Las Vegas that most folks have never experienced. After the scavenger hunt, the survivors will get back on the Raving bus and head out to another Vegas super-value, and enjoy the Feast Buffet at Boulder Station Casino, our compliments.

This is truly a crazy, fun and bonding experience.

If you have any other questions about the event just let me know.

Full Tilt Poker, PokerStars & Absolute Poker Shut Down by Government

Full Tilt Poker, PokerStars and Absolute Poker web sites have been taken over by federal prosecutors following indictments made against them. The site are said to be the largest online poker companies operating in the United States.

Eleven people were indicted in New York City on gambling, bank fraud and money laundering charges in a crackdown in Internet poker, federal prosecutors said.

The indictment announced Friday targeted Internet poker Web sites that raked in millions of dollars from American players and allegedly disguised the revenues as online merchandise purchases.

While the companies are officially located outside the United States, they allegedly violated U.S. law by accepting payments they presumably were aware came from an illegal activity, the U.S. attorney’s office said in a written statement.

“As charged, these defendants concocted an elaborate criminal fraud scheme, alternately tricking some U.S. banks and effectively bribing others to assure the continued flow of billions in illegal gambling profits,” U.S. Attorney Preet Bharara said. “Foreign firms that choose to operate in the United States are not free to flout the laws they don’t like simply because they can’t bear to be parted from their profits.”

The indictment also seeks some $3 billion in penalties and alleged gambling proceeds from dozens of bank accounts in 14 countries, the statement said.

Apr 18, 2011, 09:10 by David Hope
Source: UPI