Printing is an art that goes back in some form to the beginning of man. It is an art form of ink, paper and design that come together to make a visual presentation. The real art of print is the design if it attracts the attention of the person we want it to attract (like bait).
At CSG Direct we are a modern day Digital Printing facility specializing in some of the newest features available in static, personalized and dimensional printing.
Print Shop Mail Shop vs. Mail Shop Print Shop
Putting ink on paper is the easiest step.
The real challenge is designing pieces that attract response and delivering them through a single source federal US Postal Service.
The real talent is designing, printing, folding and die-cutting multiple critical personalized components and then matching them together in postal sorted order to achieve the lowest postage rates too.
“Direct Mailers” out-think “Printers”.
Direct Mail Marketing is the art of getting the right visual presentation to the right person at the right time with a relevant message to attract a response and generate sales.
Direct Mail requires database programing prowess and a lifelong pursuit of all the changing rules, regulations, barcodes and loopholes of the US Postal Service. Direct Mail Marketing requires years of studying databases, barcodes and tracking results.
You have to have the right mind for direct mail. You need a Direct Mailer that prints.
Direct Mail with a Direct Mailer, not a printer “that does direct mail too”.
You get Better Results Fast with a “Mail Shop, Print Shop” like CSG Direct.