I’m a Digital Press/Machine Operator and Technician for a company called CSG Direct Inc.
Such conversations tend to go one of two ways at this point:
Those that have seen our commercial, usually hilariously start singing the jingle to me.
Those that haven’t often question the nature of what I do or ask, “What is that”?
The longer I work at CSG Direct, the more I’m finding the most appropriate and accurate answer to the second question. I think I’ve narrowed it down to a clear and concise execution of verbal symmetry:
We’re not only in the business of Direct Mailing, We are the future of Direct Mail!
It is, all too frequently, easy to write this off as your standard brainwashed stock phrase and go with the reductive viewpoint of Direct Mail being the junk mail that you ask for as unfortunately, this is what I find most people presently understand it to be.
However, people’s minds begin to open to the idea of what’s involved when I tell them I can expand no further upon the nature of my work as sensitive information is involved.
My experience has taught me that this is important and priceless (both in the short and long run) in an age where competitors (telemarketers and maverick consultants) flippantly use Client/Vendor biometrics in a way that’s arguably fiscally and ethically invasive and offensive.
The team at CSG Direct Inc. aims to either refine these crude attempts into something valuable or make such situations a thing of the past. Value. At the end of the day, that’s what it’s all about.
That is why we, as a company can afford to make the ostentatious claims; because we get the job done, efficiently, timely, respectfully and in a manner that keeps all-around satisfaction at a high.
I Print. Therefore, I am. Still, I’d like to leave you with the idea that whatever may happen to come off my machine, if it has your name on it, it will be something that you can value. It’s not just MY focus it’s ours.