Those of us in Direct Mail tend to be logic based creatures so in order to explain the strategic move of opening a Las Vegas Direct Mail Service Center I thought it would be best to answer all the questions people have asked here. If you have further questions please add them below.
Q1 ) Are you opening a shop in Las Vegas to help your mail move faster in the south?
A1 ) Actually, No. There seems to be an ongoing impression by people in Las Vegas that mailing from Las Vegas is faster than mailing from other areas.
Even if this perception is wrong I understand how the layperson feels that way. For decades there has been no way to tell exactly how long it takes to get from one location to the next.
However with modern advancements in direct mail tracking; lead in part by CSG Direct mail, We have now lifted the rug and can see all the crazy activity as mail pieces travel the country.
Using this information we are able to get some of the fastest mail delivery ever tracked.
We’re getting 2 day delivery all over the West based on our knowledge of the mail stream that 99% of mailers and printers don’t have.
The new plant in Las Vegas is not about delivery, in fact I believe that Vegas will benefit from us having a northern plant in addition to what we do in the South.
Our Tracking systems have been upgraded to handle the multiple location drops too. We will be able to track delivery timing from each location to determine the best plant to drop each mailing from.
I would like to add that too many people worry about how long each vendor takes to get it “IN” the mail as opposed to how fast we get it in the mailbox. We are a speed/quality vendor so the concern for speed is actually a comfort for us, however the full delivery cycle really should be considered. You also should be with a vendor completely transparent about the entire cycle like CSG Direct Mail leads with.
Continued with CSG Las Vegas Direct Mail Plant QA2