Everyone in the casino industry has struggled with new player signup bounceback mailers.
- Can we send them something to bring them back?
- How soon do we send them something?
- How many man-hours can we spend on this each week?
Everyone wants to mail them daily but doing so is a distraction for your marketing department when you are short-staffed and have 1000 other things to get done. So most casinos try and make sure they send them every 2 weeks or monthly.
Sadly, many casinos don’t mail them at all and lose the “Welcome to our Party” opportunity.
This is where Marketing Automation comes in
You can call it “Triggered Mail” or “Timed Mailings” but what were talking about is putting your new player welcome mailings on cruise control while still offering the same level of personalization and more.
We setup a small data transfer every morning from your player database to our data center and your personalized direct mail art merges with your data and prints automatically on one of our 9 Digital Presses. We then cut, fold, insert and apply postage and your new member mailers go out every single day.
You also receive an email summary each morning via email of how many pieces were mailed with an opportunity to review the variables used in your mailer. Records are cleaned and compared to the US Postal Service for accuracy as well as to make them look better in your mailer.
This is an easy service to setup and you can focus your time and energy on your more complex promotions where you need to be focused.
Once you have New Members automated, think of all the other “holes” in a marketing program we can automate. Our automation works great for:
- New Members
- Inactives breaking trip frequency
- Increased or declining play offers
- Much Much More…
Letters, Postcards and Emails
We offer 4 different automation mailer sizes:
- 6×9 Full Color Variable 4/4 Postcards
- 6×11 Full Color Variable 4/4 Postcards
- 8.5×11 Full Color Variable 4/0 Letters and Envelopes
- 8.5×14 Full Color Variable 4/0 Letters and Envelopes
We offer email triggered marketing as an add-on to any one of these too.
Variable Print, Variable Offers, Variable Images, Variable Envelopes
Nobody out-variables CSG Direct so we make this VERY EASY to be VERY Personalized. If you have 4 letters for 4 tiers or different offers for non-locals vs locals… We build that in.
If you want Blackjack players to receive blackjack images and Keno people to get pictures of Keno, slots, etc.. We build that in. At only $485 1-time setup this is maybe the biggest no-brainer in casino marketing.
Personalized Envelopes??? That’s impossible! Right?
Something truly unique that our programs offer is full-color variable envelopes. This means we print your letterhead and envelopes on the fly with your offers and you can do variable tag lines and variable images, return addresses and more in the same program.
Do you want a picture of your players club card with their names on it on the front of an envelope in daily mailings of 1 piece to 500? That’s what people come to CSG Direct Mail for… The Good Stuff, Cheap.
All kinds of great casino services and innovations are coming out of Nevada from CSG Direct Mail. We are the Largest Digital Printer in Nevada with a reputation for better results.
Reach out to us and tell us about your new member mailers. We’ll automate them!