New US Postage Rates 2016

The First-Class stamp has increased to 47 cents as of April 10, 2016. The US Postal Service has officially announced the postage rates for the 2016 mailing season. The Post Office has recently switched from doing large postage increases every 4 years to a smaller increase each year to keep up with costs and industry fluctuations.

This April we actually got a postage PRICE REDUCTION.

CSG Direct likes to keep you informed of changing postage rates!

Add Drive Time Distance to your Customer Database

Did you know you can classify your customers based on the drive time distance to your business? You can use drive time distance to configure offers, analyze trends, and identify marketing opportunities inside your customer database.

Some of the distance, drive time and address data we can add for you:

  • Drive Time (based on shortest route)Drive Time Data
  • Distance(as bird flies)
  • Longitude/Latitude
  • Zip+4
  • Address Verification (CASS)
  • National Change of Address updates (NCOA)

We offer this  valuable service as an offline bulk process or as an automated daily update to your in house customer database. Your database can be cleaned, verified, and updated daily, weekly or monthly – keeping it completely current despite your customers changing address.

We can also help you add triggered automated direct mail and/or emails to compliment this service! You can call us at 800.881.2150 or request a quote at csgdirect.com to discuss your specific needs.

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Are your casino players getting your direct mail?

Are your casino players getting your direct mail?

You might find that not all of your good players are getting your casino direct mail offers.

If you have great players you might automatically assume that your casino is mailing direct mail offers to them. However, there are some really common reasons why your offers might not be arriving in your customers mail box.  Let me spell out for you at least common reasons why they are not.

NO PREFERRED NAME

Patron SQL Reports

Patron SQL Reports

In some player management systems you are able to maintain several “names” of the player. This includes Primary Name, Preferred name, Nick names, Alias etc. When this feature is available you must also select the ‘Preferred name’ in your direct mail queries or the person will not be included in your mailing lists.

In IGT Patron Management for example, try this query:


SELECT PN.playerid,DateEnrolled,max(cast(ispreferredname as int)) as TopPref
FROM PlayerManagement.dbo.PlayerName PN
JOIN PlayerManagement.dbo.player c on PN.playerid = c.playerid and c.Status = ‘A’ –Actives
GROUP BY PN.playerid,DateEnrolled
HAVING max(cast(ispreferredname as int)) = ‘0’

How many records do you get?

These players are not getting direct mail of any kind from your property.

Go into each players account and update the player record so they have a preferred name.
We have queries for our clients to fix these records and eliminate the problem.

BAD ADDRESSES (No Zip+4)

Usually 5-10% of your player management system if full of addresses that the US Postal Service says don’t exist or they cannot deliver to. You query these records and send them to your direct mail printing partner thinking they are going to get delivered.

They are not getting your mail.

You need to have this list of bad addresses provided back to you. There are many ways to clean these records. Many address errors will be very obvious when you look at them directly. Typos, numbers, spacing and extra typing in the address fields are usually half the problem.

NATIONAL CHANGE OF ADDRESS

When you mail presorted standard (3rd class) up to 17% of your mailing list may be going directly to a trash can.

Its OK to have your print and mail partner update your mailing list before it goes out, but it is NOT OK to leave the old address in your player system.

These days there are also many ways to update your entire player system with cleaned addresses instead of keeping dirty data and having your print and mail partner cleaning it each time.  If you are not handling this low hanging fruit than you are wasting your time building new promotions that your players may not receive.

We can clean your entire database and usually import them back into your player system for you or assist you in the process.

We’re here to help!

NCOA IGT Patron Addresses

IGTNCOASo, you have the Patron player management system from IGT and your customers are moving at a rate of 17% per year.  (The US Postal Service says 17% is the national average amount of people that move per year)

Your inactives are growing and you have no way of cleaning or updating the addresses in your system.

This is the way it has been for years with the IGT system and it is a plague on marketing results nationwide.

It doesn’t have to be that way!!

If after every mailing your system automatically updated your in-house Patron database with change of address records from the US Postal Service  you would have clean marketing data month-after-month.  But you can’t???

We can help!

You see, as a direct mail automation facility not only can we send triggered daily same-day mailings streaming directly from you Patron database… We can also update your entire database and automate regular updates after each mailing.

The US Postal Service requires you update your database every 90 days in order to get the lowest postage rates but too often the database is cleaned by your mailshop printer, but not updated into your internal database. YOUR Database should be a clean source of up-to-date marketing information.  So why are you not updating it?

Our customer save lots of money and increase marketing response percentage by having clean in-house mailing addresses and you should too.

Give us a call at 800-881-2150 x80 or get a quote today.

It’s cheap, easy and automated.  There is no longer any excuse.

Let us help you with all your direct mail. Nobody does personalized mailers better!

We CAN Help!

Direct Mail Company Expansion

CSG Direct Mail and Digital Printing is moving to a new facility in Reno Nevada.

Direct Mail Company Facility We are moving our operations into a great facility at 640 Maestro Dr #100, in beautiful Reno Nevada.

As a company that designs, prints and mails direct mail marketing for customers all over the country, we have many options as to where we operate.  We choose Reno, Nevada based on its location for distribution as well as its location for living.

Why Reno?

IDEAL FOR DISTRIBUTION: Reno-Sparks is on Interstate-80; just east of the San Francisco ship yards, in tax-friendly Nevada. Companies from all over the world use Reno as a major distribution point for the rest of the country.  Companies with major operations/distribution in our area include Amazon.com, Wal-Mart, Barnes & Noble, Microsoft, Intuit Software, JC Penny, RR Donnelly, Tesla, Apple and many more.

Reno is an ideal location for fast distribution across the country for our customers. We have tracked 2-3 day delivery to Texas and Colorado with standard mail.

Living alongside Lake Tahoe in the Sierra Nevadas, Reno is “The Biggest Little City”. People are drawn to this region for a better life and a place to flourish in a balance of work and play.

Where else can you work until 5 o’clock and by 6 o’clock be skiing, hiking, boating, riding, snowmobiling or rafting in beautiful mountains and forests?  Reno-Tahoe is an exceptionally rewarding place to live and work!

We are glad to call the Biggest Little City home. #BiggestLittleCity

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HOW TO SAVE MONEY ON DIRECT MAIL

HOW TO SAVE MONEY ON DIRECT MAIL…   BUT DON’T JUST LOOK THERE!Tami Jones

As someone who has spent the better part of the last 20 years working in, around and with casinos regarding direct mail, I am often asked about the best way to cut costs from the direct marketing budget.  So…here’s my top 5 places to check costs.

1.    Re-investment – What percentage of theoretical win are you re-investing in your players?  You must look at your entire re-investment budget to answer this one.  What about special events?  Promotions?  Merchandise awards?  Direct Mail?  Others?  Are you considering all of these?  What are you getting back from your players in tracked play? If you don’t have the tracked play to justify your entire re-investment level, it’s time to make some changes.

2.    Target Audience – Are you mailing to the correct people?  There is a large portion of your database, on the high and low ends of play, that just shouldn’t be included in your regular direct mail loyalty programs.  Need to know who they are?  Call Amy at Raving and she’ll send Nicole Barker out to help you find them.

3.    Inactive Players – Are you going back too far in your database to find “active” players?  You know your property better than anyone else.  Are you a locals casino?  A regional drive-up destination?  A national stop-over?  Define an active player and include only those people in your monthly loyalty program.  Move inactive players into a recovery program and mail to them accordingly.  If you don’t get them back from there, they now become your best prospects.

4.    Mail Piece Type – Are you sending a 12 x 18 self-mailer with 16 coupons, scored, perfed and folded 6 times?  Is that the most cost-effective mail piece for your purpose?  Do you require your players to bring in coupons?  If not, why are you spending the money to print and perf coupons?  Is there a lot of fluff copy and graphic content in your mailers?  If you cut that down, could you accomplish the same outcome with a smaller, easier and less expensive to produce mailer?  If you want to know the answers to these questions, ask your guests.  They’ll tell you, trust me.  Also, ask the opinion of co-workers outside the marketing department, they’ll tell you too!

5.    Liabilities – Do your players earn points? Comps? Freeplay? All of the above?  Cut yourself some slack.  Don’t keep your liabilities hanging out there without an expiration date.  Liabilities affect your budgets.  Keep it manageable.  If they don’t use it, they lose it, but you have to tell them…no secrets!

6.  Bonus Savings –  We are now in the information age, in case you missed it.  We’ve been here a while now.  Hopefully, you are gathering email addresses?  Start using them for people who want you to (sshhh, don’t tell my boss).  You may not be able to eliminate the physical direct mailer altogether, and I don’t believe you should, but you might be able to reduce the quantity somewhat if you have permission from the player.  Whatever the method of delivery, keep the data up-to-date and you will save money by not sending out offers that won’t ever get there.

Casino Triggered Automated Marketing

Everyone in the casino industry has struggled with new player signup bounceback mailers.

  • Can we send them something to bring them back?
  • How soon do we send them something?
  • How many man-hours can we spend on this each week?

Everyone wants to mail them daily but doing so is a distraction for your marketing department when you are short-staffed and have 1000 other things to get done.  So most casinos try and make sure they send them every 2 weeks or monthly.

Sadly, many casinos don’t mail them at all and lose the “Welcome to our Party” opportunity.

This is where Marketing Automation comes in

You can call it “Triggered Mail” or “Timed Mailings” but what were talking about is putting your new player welcome mailings on cruise control while still offering the same level of personalization and more.

We setup a small data transfer every morning from your player database to our data center and your personalized direct mail art merges with your data and prints automatically on one of our 9 Digital Presses.  We then cut, fold, insert and apply postage and your new member mailers go out every single day.

You also receive an email summary each morning via email of how many pieces were mailed with an opportunity to review the variables used in your mailer.  Records are cleaned and compared to the US Postal Service for accuracy as well as to make them look better in your mailer.

This is an easy service to setup and you can focus your time and energy on your more complex promotions where you need to be focused.

Once you have New Members automated, think of all the other “holes” in a marketing program we can automate.  Our automation works great for:

  • New Members
  • Birthdays
  • Inactives breaking trip frequency
  • Increased or declining play offers
  • Much Much More…

Letters, Postcards and Emails

We offer 4 different automation mailer sizes:

  • 6×9 Full Color Variable 4/4 Postcards
  • 6×11 Full Color Variable 4/4 Postcards
  • 8.5×11 Full Color Variable 4/0 Letters and Envelopes
  • 8.5×14 Full Color Variable 4/0 Letters and Envelopes

We offer email triggered marketing as an add-on to any one of these too.

Variable Print, Variable Offers, Variable Images, Variable Envelopes

Nobody out-variables CSG Direct so we make this VERY EASY to be VERY Personalized.  If you have 4 letters for 4 tiers or different offers for non-locals vs locals… We build that in.

If you want Blackjack players to receive blackjack images and Keno people to get pictures of Keno, slots, etc..  We build that in.  At only $485 1-time setup this is maybe the biggest no-brainer in casino marketing.

Personalized Envelopes???  That’s impossible!  Right?

Something truly unique that our programs offer is full-color variable envelopes. This means we print your letterhead and envelopes on the fly with your offers and you can do variable tag lines and variable images, return addresses and more in the same program.

Do you want a picture of your players club card with their names on it on the front of an envelope in daily mailings of 1 piece to 500?  That’s what people come to CSG Direct Mail for…  The Good Stuff, Cheap.

All kinds of great casino services and innovations are coming out of Nevada from CSG Direct Mail. We are the Largest Digital Printer in Nevada with a reputation for better results.

Reach out to us and tell us about your new member mailers.  We’ll automate them!

Southern Nevada Postal Customer Council Luncheon Meeting

Southern Nevada Postal Customer Council Luncheon Meeting
Wednesday January 16 – 11:30 am – 1 pm
Main Post Office, 1001 E Sunset Rd Room 1021

Join us to learn about the US Postal Service Price Changes on all mailing services and new services that will be available on January 27, 2013

 

FIRST-CLASS MAIL HIGHLIGHTS:

  • Letters (1 oz.) – 1-cent increase to 46 cents.
  • Single-piece letters additional ounce rate – unchanged at 20 cents
  • Postcards – 1 cent increase to 33 cents
  • Letters to Canada or Mexico (1 oz.) – increase to $1.10
  • Letters to other international destinations–5-cent increase to $1.10
  • The second ounce will be free for First-Class Mail Presort pieces weighting between one and two ounces

New prices for domestic Priority Mail Flat Rate retail products include:

  • · Small box: $5.80
  • · Medium box: $12.35
  • · Large box: $16.85
  • · Large APO/FPO box: $14.85
  • · Regular envelope: $5.60
  • · Legal envelope: $5.75
  • · Padded envelope: $5.95

Several new Shipping Services products also will be available in January.

LUNCH INCLUDED
Cost – $10.00 per person ($15 at the door)
(non-refundable without 48 hr cancellation notice)
RSVP required by January 14
Reserve with a credit card at our website:
southernnevadapcc.org
Or Email marilyn.m.fenimore@usps.gov
Phone (702) 361-9544—Fax (702) 361-9417

New Direct Mail Folding and Tabbing Requirements

New rules for Folded Self-Mailers (FSMs) and Tabbing become effective January 5, 2013.  Are you ready?

Yes, you read it right.  More changes from the post office.  This time they say the changes will reduce damaged mail pieces and keep the high-speed postal machinery from jamming and slowing processing.  Well, that sounds good!  There will be no grace period, so get with your graphic designers and pass on the new requirements.

What is a Folded Self-Mailer?  It is a mail piece comprised of panels created when a single sheet or multiple sheets of paper are folded together and sealed to form a letter-size mailer.  It does not go in an envelope and is not bound in any way.  Any mailer that is bound in any way is a booklet and the new tabbing rules do not apply.  Mailers with discs have been reclassified and have different rules.

Here is a summary of the most important new rules for Folded Self-Mailers:

  1. Height maximum is now 6 inches (Minimum height is still 3 ½ inches).
  2. Length maximum is now 10 ½ inches (Minimum length is still 5 inches).
  3. Maximum Weight: 3 ounces.
  4. Final fold must be at the bottom of the mailer or on the leading edge (right side) of the mailer for oblong pieces.
  5. Limited to 12 total panels.
  6. Final folded panel creates the non-address side of the mailer as folded bottom to top or leading to trailing edge.  Address panel can no longer be on the very top panel.
  7. Mailers with 4 panels must be printed on 28 # bond stock (70 # book) minimum.

Here is a summary of the most important new rules for Tabbing:

  1. Perforated tabs are no longer accepted.
  2. Minimum size of tab is one inch in diameter.
  3. Minimum number of tabs is two.
  4. Placement of tabs is dependent upon the design of the mail piece.
  5. Tabs can no longer be placed on the bottom edge of the mail piece.
  6. 2 one-inch tabs may be used for mail pieces weighing one ounce or less.
  7. Mail pieces weighing over one ounce must use two 1 ½ inch tabs.

Have questions or concerns or need help with a tricky mail piece?  Give us a call and send us a copy of your artwork before you go to print and we’ll help make sure you have it right!

Call us at 800-881-2150… We’re here to Help!

Or here is our online request form

CSG Direct Receives Official Woman Owned Small Business Certification

FOR IMMEDIATE RELEASE

Lorrie Hemphill

Lorrie Hemphill, CEO of CSG Direct, Inc

CSG Direct Receives Official Woman Owned Small Business Certification

RENO, NEV. (October, 2012) — CSG Direct, Inc. celebrates the Small Business Association’s Woman Owned Small Business Month by becoming a Woman Owned Small Business.  CSG Direct Inc. was certified by the association and will be passing the benefits on to partners and customers.

By receiving the certification, CSG can now use this status when bidding on direct mail and print projects where set asides have been established, especially those offered by prime contractors and government agencies. As a result, CSG has been able to lower internal costs, which has allowed for better efficiencies and therefore better prices for current and future customers.

CEO Lorrie Hemphill is proud to accept the certification, and boasts her pride of being a female business owner, particularly in her industry.

“I’m proud of the direction that I have taken the company since becoming CEO,” said Hemphill. “I’m a woman in a male dominated industry, and the culture we are building at CSG is to deliver a quality product with superior service at a low cost.”

Hemphill looks forward to the opportunities this certification will present and the future of CSG as a female owned and recognized company.

Learn more about CSG Direct at www.csgdirect.com
About CSG Direct
Founded in Reno in 1994 by direct mail and finance veterans Michael and Lorrie Hemphill, CSG Direct has grown to service many casinos, banks, retail and non-profit business as well as Dot.com, grocery and furniture businesses.  The company is headquartered in a 50,000-square-foot office in Reno, and reported revenue of  $3.7 million.

Advanced Direct Mail Technology offered by CSG Direct

Apart from the traditional direct mail services CSG Direct offers:

• The only iPhone app with real-time mail piece tracking

• Online Live project tracking and reporting

• Personalized variable QR codes and mobile sites

• Variable Direct Mail Maps for personalized driving direction on each mailpiece

• Personalized Text SMS and Data Capturing tools.