Casino Technology Conference

I had the pleasure of attending the Casino Technology show last week at the Green Valley Ranch in Las Vegas. I never miss anything casino direct mail or casino technology.

In one of the casino marketing sessions we got into the topic of new emerging technologies that could be used in direct mail marketing. Needless to say, questions were flying and many people don’t immediately understand exactly how they would even apply these technologies.

I can break this down real easy for you, I’m from the future.

As a direct mail and technology nerd I thought I should share with you two cool emerging technologies for casino direct mail in case you missed the conference.  We have already been working with these so feel free afterwards to reach out with questions.

Near Field Communication

I really dig Near Field Communication (NFC) and your customers will too!  Instead of scanning a barcode with your phone you wave your phone in front of NFC printed tags or stickers.  People will be looking for these just like they do QR codes today, only much more fun.

NFC tags and stickers are programmable like a flash drive is. They are also reprogrammable or lockable.  With NFC tags, stickers and paper you can do things like:NFC Sticker

  • Change the phone settings
    Ringer volume
    Turn Bluetooth on/off
    Turn Wi-Fi on/off
    Set an alarm
  • Join a Wi-Fi network
  • Launch an application
  • Display a message
  • Send a text
  • Open a web-page
  • Show an address or location
  • Social Media, foursquare, facebook, twitter and more

Imagine if your guests waved their phone at your front door when they entered and it automatically signed them onto your Wi-Fi, displayed a welcome message and then logged their trip on foursquare.

You could also provide them with a sticker in their direct mail that displayed their Freeplay offer in a message and set a date on their personal calendar if they let you.  These can be highly personalized but like a USB flash drive it would take time to personalize a bunch of them.

Today NFC is most popular with transferring pictures and business cards between 2 phones.  People are told to ‘bump’ their phones to transfer videos, pictures and contact information.

Tomorrow they might be used everywhere to set entire experiences by turning off peoples ringers as they enter a conference, set alarms, calendars upload course literature, pictures and much more.
As Casino Marketers we can make them more useful than most people.

Augmented Reality

Augmented Reality (AR) is a new image recognition protocol that can launch a mobile device to your website, social site, search tool or shopping system.  Think of the QR Code and how you use it now.  Well that ugly black QR Barcode square is replaced by your logo or any picture you so desire.

Because it can be ANY picture, you usually have to tell people to scan the picture in some way. Where the QR barcode was obvious, augmented reality is not obvious unless you make it that way.

Augmented Reality is very cool and it will be trendy in the future so don’t be afraid to play with it!  Creative marketers always find a fun way to use these special interactive ideas with their guests. You can do anything with augmented reality that you could with a QR barcode and the future is bright in image recognition with cell phones.

In Conclusion

Near Field Communication (NFC) is a programmable sticker or paper to wave with your phone. Augmented Reality (AR) is a programmable image that works much like a Quick Response (QR) barcode.

Both of these are geared around your customers with smartphones. Smartphone user adoption rates are booming so there are lots of ways to have fun with these without spending a fortune.

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