Augmented Reality (AR) is a new image recognition protocol that can launch a mobile device to your website, social site, search tool or shopping system. Think of the QR Code and how you use it now. Well that ugly black QR Barcode square is replaced by your logo or any picture you so desire.
Because it can be ANY picture, you usually have to tell people to scan the picture in some way. Where the QR barcode was obvious, augmented reality is not obvious unless you make it that way.
Augmented Reality is very cool and it will be trendy in the future so don’t be afraid to play with it! Creative marketers always find a fun way to use these special interactive ideas with their guests. You can do anything with augmented reality that you could with a QR barcode and the future is bright in image recognition with cell phones.
In Conclusion, Augmented Reality (AR) is a programmable image that works much like a Quick Response (QR) barcode