Why would you spend considerable resources marketing another companies website instead of your own? Facebook is mostly an unproductive diversion of time, talent and resources. You could get 10x more value by spending 1/2 that time adding search engine content to your own website.
Sure, Feeling popular and ‘liked’ makes us smile and feel like we matter each day. There is nothing wrong with positive affirmations from random guests and strangers to start your marketing teams day.
However, you should move your team in another direction as quickly as possible.
The goal is to bring warm, paying, profitable, fun-loving guests into your property where they buy your food, stay in your rooms and enjoy your gaming experience. There is very little to be gained by getting ‘likes’ on some other companies website that is a temporary site compared to your own.
This website visitor report shows that search engines brought 723 guests to your website and facebook and twitter only brought in 14 combined. So don’t double your facebook and twitter time! It’s much easier to spend 1/2 hour per day adding content to your website for much bigger gains.
Reason#2, All efforts in facebook vanish almost immediately since Facebook hides your messages.
Facebook wants to sell advertising to companies like yours so when you post something on Facebook they filter it in the timeline so a user has to seek you out on purpose which they rarely do. People go to Facebook to share pictures, talk with friends and play games. They quickly move past company messages and Facebook makes it easy to skip your messages altogether.
Reason #3, Facebook hides your content from search engines and uses it for their benefit.
See everything highlighted in Pink by our nofollow finding tools…
Facebook has told all the search engines to ignore all outbound links and not follow them.
When you invest marketing staff and resources into producing content and promotions, you don’t want it to be completely invisible or useless 24 hours later (no longer seen by guests or found online). Your efforts in your own website will bring you 50x more guests for a lot less time invested.
Your Top Priority for online marketing should be: go to your favorite search engine and type the words your guests would type when looking for a property like yours. Type “Southern California Casino” or “North Dakota Hotels” or “Places to Stay” and see if you even show up in the results. This is when a new customer is actually planning the details of their coming trip. This is when you want to interact with them and book that reservation. This is where you want to win in the online world.
The Solution is to add new content to your website daily in an event or community blog in your site. Search engines see this as new content and come back daily with new guests. Your content remains active in your site and a magnet for guests on the internet ~ forever.
Once you get your blog up and running in your own website where guests can post, reply and interact with you directly (cutting out the middleman), we’ll show you the next steps to automate your social media campaigns and really move up in the search engine rankings which is what matters most online.